R&D from a global perspective is one thing but we go beyond. We adapt R&D to specific local conditions. India, for example, is price conscious market yet demands quality in products that must perform under rigorous conditions. We satisfy this through our innovative R&D efforts in which we achieve a fine balance of cost and quality. R&D does not just focus on products development but it also extends to people, their usage patterns and expectations in order to anticipate the future and come up with next generation products that satisfy requirements in all respects. Innovation also extends to our system of quality control of inputs and innovation applies in equal measure to coming up with interesting and better ways to serve markets and customers. Lento is 360 degree innovation.